Smart AdServer signs a contract that is pan-european MEETIC

Smart AdServer signs a contract that is pan-european MEETIC

the key European dating internet site has opted for Smart AdServer to handle most of its web marketing promotions in France and European countries

Paris, – Smart AdServer, a player that is leading European countries in adserving and electronic marketing, announces that MEETIC, the best European dating agency, has selected its marketing way to deliver most of its display promotions in European countries and optimise its campaign to recruit brand new users.

Launched in 2002 by the French born Marc Simoncini, MEETIC may be the leading European agency that is dating. Providing two different services – dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, great britain, Germany, Portugal, Poland, Norway while the Netherlands) and Latin America, MEETIC will come in 13 languages. With 945,000 members, and after the buyout associated with European tasks of their competitor Match.com (the united states team IAC and worldwide frontrunner) final February, MEETIC happens to be the benchmark for internet dating in European countries. It really is in specific as a result of a powerful online recruitment policy that MEETIC is in a position to be market frontrunner, across European countries. In the energy among these outcomes, MEETIC chose to carry on its expansion in European countries.

With this thought, MEETIC ended up being searching for a well balanced, scalable and revolutionary solution that is technological handled by a group of professionals, rendering it feasible, from the one hand, to control and harmonise every one of its promotions to win new customers and improve client commitment in European countries, as well as on one other to analyse performance and quickly determine any return on the investment. After examining all leading technologies when you look at the advertising host market, MEETIC find the Smart AdServer advertiser solution, in specific for the enhanced functions and genuine functionality. Additionally, MEETIC’s specific major acquisition issues required a personalised reaction. Smart AdServers power to develop customised functions with very high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now MEETIC that is boasting among clients, Smart AdServer has strengthened its place as a standard player within the French and European markets. “We are pleased to announce the signing of the contract that is pan-European among the biggest advertisers in European countries. This agreement fits completely with your development that is international strategy and bears witness into the undeniable competitive benefits and readiness of Smart AdServer“, claims Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a good sign not just for people however the market that is entire. The largest players, advertisers, news agencies and advertising homes are now actually willing to imagine a substitute for conventional adserving solutions. They’ve been looking for more partners that are innovative to aid their tasks. Within an increasingly competitive environment in that your internet marketing market is dominated by three key players, Smart AdServer’s independency from some of these leaders can be reassuring.”

Among its customers are big news agencies such as for example Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as a number that is large of and organizations, including PIXmania, Reed company, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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