social media statistics 1

The Rise Of Social Media

social media statistics

Youtube Income Demographics

How high can this climb? 56 percent of Americans have a profile on a social networking site. 74 percent of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only three percent have ever checked in.

76 percent of Twitter users now post status updates. 53 percent of Twitter users have been a member for less than a year, compared to just 19 percent for Facebook. This means that Twitter’s user base doesn’t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree. Last year, 68 percent of Americans using social networks said that none of those networks had an influence on their buying decisions.

Snapchat Facts

What is the current social media trend?

Social Media Trend #1 – Ephemeral Content Will Keep Gaining Popularity. Social Media Trend #2 – Niche Social Platforms Will Perform Well. Social Media Trend #3 – Instagram Will Remove Likes.

22% of teens lost their friendship with someone due to actions on social media sites. The social network analysis number of sexual assault cases related to social media sites has increased by 300%.

Using Twitter in-stream video ads can boost brand ad recall by 70%. 77% of users feel more positive about a brand if they respond directly to tweets. U.S users spend an average of 5.29 minutes per mobile app session. There are over 335 million monthly active Pinterest users. 33% of B2B businesses, 71% of businesses and 98% of fashion brands use Instagram. The Like button is hit by an average of 4.2 billion times per day.

More than 3.48 billion people are currently on social media. December social media statistics 2012 – Facebook announces it has more than one billion active users.

If you’re looking to widen your audience, such as trying to reach Generation Z, you can use current demographic data to figure out which networks you can focus your content energy on. User engage with Snap ads at an average time of 30 seconds. 60% of Snapchat users create new content on the app every day.

Social Media Statistics You Need To Know

social media statistics

When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Adolescent girls take the brunt of unwanted online flirting. While 16% of boys age have blocked or “unfriended” a person who was making unwanted advances, 35% of girls have done so . Cell phones and social media can enable controlling behavior before and after a relationship.

What is the negative effect of social media?

“Friends” on social media may not actually be friends, and may even be strangers. Increased usage. The more time spent on social media can lead to cyberbullying, social anxiety, depression, and exposure to content that is not age appropriate. Social Media is addicting.

71% of active users are under the age of 35. 89% of marketers use Facebook in their brand marketing efforts. eMarketer provides market social media trackers research information about the Internet, e-business, online marketing, and emerging technologies, aggregated from over 1,700 sources.

  • What other demographic data do you find interesting to use?
  • Follow us on Twitter @SproutSocial to discuss more or to learn how to strategize with your newly discovered data.
  • It’s important to note that this data is generalized across millions of users, and serves as a starting point for a brand to figure out who can be reached most easily through which platforms.
  • If you do find that you want to expand your reach, we recommend looking into the demographic data from your own social presence to see if it varies from the average.
  • One of the first steps you’ll take is to research who’s already on those new platforms.
  • Let’s say you are feeling pretty good about your current social media marketing strategy and you’re looking to explore more networks.

Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience. Interested in a live, online demonstration? Schedule a date and time that works for you. You’re already there. Start with us! We have a whole team of professionals dedicated to helping clients with their social media campaigns.

We believe in the power of social insight to drive business value. We call this social thinking. Understanding social network analysis people will serve you well regardless of the latest trends in technology, fashion, or business.

Facebook continues to be a force to be reckoned with. In its efforts to continue to be relevant to its audience it has added to its portfolio other platforms like WhatsApp and Instagram.

Linkedin Top Brands

Interested in connecting with an international audience? Instagram is ready for you. YouTube is the third most popular social network for small businesses, with 46% of small businesses present on the platform.

The advertising game is an ever-changing one and it’s all about creating brand awareness. But consumers aren’t only sitting around their televisions like they used to do. They are constantly moving, talking, texting and communicating; plus sharing information with one another faster than ever on the internet. We usually publish one blog post per day. We won’t pass on your details to anyone else, we promise. You can unsubscribe at any time.